Who we are

At The Fourth Wall (formerly Shotz MultiMedia), we are a small collaborative team of designers, photographers, videographers, and media strategists based in Washington State. We specialize in video production, photography, and digital marketing. We believe that the key to effective communication is high-quality imagery combined with data-driven strategies.

With over 20 years of combined experience in creative collaboration with government entities, including Pacific Northwest Laboratory, US Forest Service, NSDD, and NNSA, we are dedicated to balancing the client's vision with our expertise. Led by our founder and CEO, Ethan Shotz, who has over 13 years of experience in video production, editing, and photography, we offer clients the latest in content marketing trends and tools.

We are committed to delivering high-quality work, exceptional results, and creative problem-solving to bring any project to life. Our dedication to our clients is reflected in our commitment to their success.


film projector
direct hit

512110 - Motion Picture & Video Production

541922 - Commercial photography services

541921 - Photography Studios, Portrait

541613 - Marketing Consulting Services

541810 - Advertising Agencies


  • SBA 8(a) certified
  • FAA Part 107 Licensed Pilot

What we do

Cartoon Comic Female Journalist


Our Video Production service offers high-quality video production, including editing, lighting, camera, and scriptwriting. With a focus on exceptional results and creative problem-solving, we bring your vision to life.

Female Photographer Illustration


Our Photography service specializes in commercial and aerial photography, delivering high-quality imagery for businesses and organizations. As licensed drone pilots, we have the expertise to capture stunning aerial shots that add a new perspective to your visual story.

Women In STEM Programmer


Our Web Design service offers custom development of Learning Management Systems (LMS), Content Management Systems (CMS), and DotNetNuke (DNN), as well as WordPress development and hosting.

Cartoon Comic Female News Anchor

Consulting & Content Strategy

Our Consulting and Content Strategy service offers tailored recommendations for equipment, workflows, and content strategy to ensure flawless execution of your multimedia projects.

Our Peeps

Ethan Shotz

Founder and CEO

Ethan Shotz is a talented and dedicated professional with over 13 years of experience in video production, editing, photography, lighting, and cinematography. He is committed to delivering exceptional results through the incorporation of technology and media. With a passion for creative problem-solving, Ethan is highly capable in disseminating data useful to solving core issues. He is adept at all things technology, keeping up with the latest content marketing trends and tools. Ethan excels in developing high-quality informational materials and media resources while incorporating story, structure, and humor.

Emily Daves

Content Marketing Strategist

Emily Daves is a skilled content strategist and consultant with a unique talent for translating vision and value into action-oriented, attainable steps. With a Bachelor of Liberal Studies Degree from the University of Iowa, Emily excels at executing powerful messages, resources, and data with creativity and clarity. Her expertise in research, analysis, and data organization enables her to develop comprehensive and well-structured strategies that deliver results.

Shay LaPierre

Videographer, Photographer and Editor

Shay LaPierre is an award-winning cinematographer and filmmaker based in Washington State, specializing in creating commercials, corporate media, independent films, and documentaries. With eight years of experience, she brings dedication, creative storytelling, and technical expertise to every project. Many of the films Shay has worked on have been screened at festivals such as Red Movie Awards and the Golden Short Film Festival.

Some Of Our Clients

Film Crew Working on Set

Get in touch


Main Office

1317 George Washington Way,

Richland, WA 99354


Email Address



Phone Number

‪(509) 381-7002‬